Search Engine Optimization from A to Z – Houston SEO Services

The theme of search engine optimization (SEO for Search Engine Optimization) is complex: there are indeed many technical terms from different areas within this discipline of SEO services in Houston TX. As a beginner in the field, notions like SEO juice, SERPs or back links do not speak for themselves. Discover below an SEO lexicon bringing together the most important terms to know in the discipline of SEO services in Houston TX

Anchortext (anchor text)

The anchor text, an anchor text or anchor in French, is a clickable text of a hypertext link embedded in a web page. When we click on the anchor text, we are directed to its target URL. This type of link is often put forward visually. The anchortext and the target URL are shown separately, the reader will see the anchortext that was chosen on a web page but not the URL.

In the source text, the URL of the anchortext is integrated as follows:

  • <a href=”www.unexempledesiteWebsite”> Anchortext </a>
  • In the example above, the reader sees only the term “Anchortext”.
  • In the field of web referencing, we differentiate several kinds of links:
  • A Brand Anchortext (Brand or Target Domain in Name)
  • Monetary Anchortext (contains a keyword related to money)
  • Combination of anchortext (combination of monetary and brand keyword)

Anchortext without mark or money (contains neither mark nor money, there are for example links in this form: “Click here”)

Duplicate content

Some content is called duplicate content when it is very similar or identical to the content of other web pages. If the crawler catches equal content on changed web pages, the one that will be disadvantaged by the search engines will be the one that will have published the duplicated content last. As part of optimization measures for search engines, duplicate content is targeted and replaced.

Crawler (collector or indexing robot)

A crawler (also known as a collector, indexing robot, web spider) automatically searches the Web for particular criteria of Web pages to analyze. The crawler acts autonomously and automatically repeats the task assigned to him. Search engines like Google use these robots ( searchbots ) to maintain their index . Thus, the new Web pages are quickly listed because the existing index is constantly renewed.

Internal links

The internal link of a website will refer to another page of that same website. Internal links are also part of the most important tools of SEO services in Houston TX. In the first place, sensible and well-placed referrals offer added value for the reader. The latter goes in this way find more quickly the information sought. In addition, the structure of a website is optimized through relevant internal links. This relevant structure is also a quality factor according to Google’s evaluation criteria. Google’s index reads this internal structure of links and takes it into account in its ranking.

Return link

A return link is defined by a link from a website A to a site B. These inbound links are important for improving its web presence because they positively influence the ranking of the site on the search engines. A link back to a reliable, trusted and relevant web page (quality factors established by Google) counts as a recommendation for Google, which will increase the index of trust and therefore the referencing of the web page. The higher this trust value for a website, the more the links from this site will be valued by Google. The return link profile of a website (number and quality of links) is one of the most important ranking factors for Google and other search engines: this is a central point of SEO optimization.